Learn the difference between “their” and “there,” “its” and “it’s,” “effect” and “affect.”
Remember how we said that you’d be ahead of 90% of applicants if you just turned in an error-free paper? Well, if you learn these three, you can probably bump it up to 95%. These three distinctions are a) very basic and easy to learn, and b) seemingly screwed up by almost everyone, almost all the time. Lucky for you, I’ve come through for you with a mini-guide to these phrases, and if you use this guide you’ll never screw them up again:
there is the place across from here. If you can’t point in the direction of “there,” then what you really mean is this word…
their, which describes something that belongs to them.
It’s is a short way of saying “it is”. If you aren’t trying to say “it is,” then what you really mean is this word…
its, which refers to anything that belongs to it.
And 99% of the time, affect is a verb and effect is a noun. “Her speeches really affect me,” but “her words really had an effect on me.”
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You might also want to beware of “your” and “you’re”. They have to very different meanings and confusing them makes you appear to have horrific grammar.